Ben & Jerry's sues owner Unilever over West Bank ice cream sales


Ben & Jerry’s sues owner Unilever in last-ditch effort to keep its ice cream out of the occupied West Bank

Ben & Jerry’s is suing its owner Unilever in a last-ditch effort to keep its ice cream out of the occupied West Bank.

The brand says it is inconsistent with its values to sell ice cream in a territory that it believes is illegally occupied by Israel.

It is suing Unilever over the decision to offload the Israeli portion of the ice cream business to Avi Zinger, the owner of American Quality Products, which operates the licence for Ben & Jerry’s in the country.

Ben & Jerry's says it is inconsistent with its values to sell ice cream in a territory that it believes is illegally occupied by Israel

Ben & Jerry’s says it is inconsistent with its values to sell ice cream in a territory that it believes is illegally occupied by Israel

The sale effectively ended the boycott Ben & Jerry’s kicked off last July. 

Ben & Jerry’s claims the decision could undermine its brand integrity, which the board retained the independence to protect when Unilever bought it in 2000.

It is seeking an injunction to stop the sale to ‘protect the brand and social integrity Ben & Jerry’s has spent decades building’.

Unilever said it does not discuss pending litigation but that it had the right to sell the disputed business.

Zinger’s lawyer said: ‘It’s a done deal.’

Advertisement

Leave a Reply

Your email address will not be published.