Kourtney Kardashian lands job as fast fashion giant Boohoo’s sustainability ambassador
Kourtney Kardashian will release two clothing lines on Boohoo’s website
Boohoo has struck a deal to make Kourtney Kardashian a brand ambassador.
The reality TV star, 43, will release two clothing lines on the fast fashion retailer’s website as well as social media videos interviewing experts about workers’ rights and sustainability in the industry.
The oldest Kardashian sister said: ‘When Boohoo first approached me with this idea that was all about sustainability and style, I was concerned about the effects of the fast-fashion industry on our planet.
‘Boohoo responded with excitement and a desire to incorporate more sustainable practices into our line.’
Boohoo shares rose 3 per cent, or 1.28p, to 44.45p, but they are still down 84 per cent in the past year