Express.co.uk spoke exclusively to 28-year-old Cosmin Cernica, whose fear of growing old means he spends a staggering £60,000 a year on beauty vitamin injections.
Cosmin started getting vitamin drips four years ago, and is hooked up to one once or twice a week.
The 40 minute to one hour process, which replenishes the vitamins and nutrients in the body, leaves recipients feeling “energised”.
Get A Drip explained: “Vitamin Drips and Booster Shots are a unique way to support your health and wellbeing. Nutrients are delivered directly into the blood stream intravenously (IV) via a Drip or directly into the muscle via an Intramuscular (IM) injection.”
But this is not a novel concept; in fact, A-list celebrities such as Madonna, Justin Bieber, Gwyneth Paltrow, Jane Fonda and Simon Cowell are huge advocates of the stuff.
According to Wellness Clinic Est-Ethics, Madonna favours the B-12 vitamin drip “to give her a hand with energy levels, as well as providing her boost with a swift metabolism boost”, while 84-year-old Jane Fonda favours anti-ageing drips.
And for those who are happy to fork out thousands, this service is as easy as ordering UberEats or Deliveroo, with practitioners delivering vitamin drips to your very front door.
Cosmin stated: “You can sit there and be on your phone, read a magazine or do your work.”
But two years shy of his 30th birthday, and 56 years Jane Fonda’s junior, why does Cosmin feel the need to resort to drips?
As an influencer with over 100,000 followers looking at his photos every day, it’s difficult to ignore the immense pressure to constantly look fantastic.
“Part of my job is attending events, networking and meeting people.”
And when he’s not chatting to the public, they’re inspecting him through their phones.
“When I post pictures of myself on Instagram, which is basically every week, and Instagram stories every day, I feel the pressure to look good.
“Every time you look on Instagram, everyone looks perfect. Perfect skin, perfect teeth, amazing hair, perfect bodies.”
He continued: “I also think people have this assumption, especially for gay guys working in this industry, that they need to look young and flawless, with perfect skin.”
Vitamin drips have not only given Cosmin’s skin a makeover, but his self-esteem too.
“Like all teenagers, I had blemishes and spots. I wasn’t as confident, I was more shy. At some points I was wearing CC or BB cream to cover my skin.”
The vitamin drip also serves as an energiser for the tired and hungover.
“If you go out and drink a lot and have a hangover the next day, you can have a drip to replenish all the vitamins and nutrients to feel energised, then you can just go on with your day.
Many may see this as a quick-fix substitute for leading a healthy lifestyle, but Cosmin is certain he is doing right by his body.
“I did receive some messages asking me why I inject myself all the time but it’s my life, I can do what I want, and I’m not injecting myself with bad things.
“At the end of the day, it’s just vitamins. You can take vitamins every day as a tablet or capsule.”
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As for whether he could do without them: “Addicted sounds a bit harsh, but if I don’t have a vitamin drip for two weeks I feel that something will happen with my skin or I won’t look good anymore.
“I feel like I need to have it, no matter where I am in the world, because I do travel a lot, I always find a place where I can get my vitamin drip.”
This is not Cosmin’s first encounter with injecting substances into his body, having a sinister encounter with weight loss injections just three years ago.
Cosmin recently lost a lot of weight due to a new principle of having one month to enjoy alcohol, followed by one month off.
“But I did have a phase when I went through Skinny Jabs. This time I was injecting myself with something bad.”
Recommended by TOWIE star Gemma Collins, “the substance acts like a repressor so you don’t feel hungry.
“I started to get quite addicted to them, so I increased my dose to three times the recommended.”
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He admitted: ” I almost died. It was a toxic shock to my liver.
“I’m glad I stopped them, I’ve changed my mindset completely since then.”
As for the vitamin drips, he has only experienced positive effects so far.
He told Express.co.uk: “My friends tell me I look younger than I did when they met me six or seven years ago.
“It’s life changing. I feel energised, ready to go.”
He added: “Every time I receive compliments about my skin it makes me feel empowered.
“It’s money well spent. Some people buy clothes, or jewellery, I prefer to spend my money on my skin.”