Netflix raises prices in U.S. and Canada, stock pops


Netflix CEO Reed Hastings speaks during a LG press event at the Mandalay Bay Convention Center for the 2014 International CES on January 6, 2014 in Las Vegas, Nevada.

David Becker | Getty Images

Netflix raised monthly prices for its streaming service in the U.S., sending the stock up over 2% during trading on Friday.

The monthly cost for the basic plan rose $1 to $9.99, the standard plan jumped from $13.99 to $15.49, and the premium plan rose from $17.99 to $19.99, according to Netflix’s website.

Netflix has been raising prices in previous years and it is part of the company’s long-term strategy. Netflix previously raised prices for U.S. customers in 2019 and 2020.

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