Ultra-pricey steak restaurant raked in £7m in its first four months of trading


Ultra-pricey steak restaurant opened by social media sensation ‘Salt Bae’ raked in £7m in its first four months of trading

Touch of class: Turkish butcher Nusret Gokçe shot to fame in 2017 for the flamboyant manner in which he salted steak

Touch of class: Turkish butcher Nusret Gokçe shot to fame in 2017 for the flamboyant manner in which he salted steak

An ultra-pricey steak restaurant opened by social media sensation ‘Salt Bae’ raked in £7m in its first four months of trading. 

Turkish butcher Nusret Gokçe, who shot to fame in 2017 for the flamboyant manner in which he salted steak, opened the Nusr-Et restaurant in London’s Knightsbridge district in September last year. 

It quickly attracted attention for outrageously expensive dishes, such as a £630 gold leaf-wrapped steak. 

Despite several negative reviews from food critics, NusrEt raked in the cash. 

Nusret UK, the company behind the restaurant, reported turnover of £7m for 2021 and profit of £2.2m. 

Salt Bae’s empire includes locations in New York, Dubai and Istanbul and attracted a celebrity fans, such as Leonardo DiCaprio, David Beckham and rapper Snoop Dogg. 

Salt Bae has drawn criticism after it was alleged he paid chefs just £12 an hour. 

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